All the posts.

You know the table. Products down the side. Orders in one column, percent change against last period in the next. Con...

When I test-run an A/B test in Adobe Target, there are times where I can’t see anything being rendered, even though e...

I’m genuinely excited about the new sub-event analysis capability in CJA. It’s already become something I include by ...

One of the things I enjoy most about Customer Journey Analytics is how quickly you can reshape your analytics lens… w...

I wanted CJA data inside a Power BI report without going through hours of setting up some sort of connection, redefin...

I think you can come up a bunch of nice activities to spend your precious weekend on. Go on a hike, visit an old frie...

I am really curious about this new feature in CJA. So I tried to pinpoint exactly how it would help a business based ...

I think most Analytics users tend to create sequences and logic by starting in an empty segment builder. Like a prima...

Webtracking and Analytics has existed for a very long time. And I am not even sure if it has become more or less comp...

I like the idea of the Pareto Principle and its simplicity.

The question behind every analytics project

When someone goes through checkout, they’re not thinking “I’m on the delivery page.” They’re thinking “I want home de...

High clicks. Low bounce rate. Must be working.

I had a hunch that our funnel was lying to us. Not maliciously. Just quietly, by not knowing where to look.

How does Customer Journey Analytics connection setup work? And can you already report on unique people across dataset...