The Archive

All the posts.

10 of 10
Data Diary
CJA Python
10 min
📡
What Google searches tell your sales channels... 3 weeks early

I think you can come up a bunch of nice activities to spend your precious weekend on. Go on a hike, visit an old frie...

AEP CJA
9 min
🪞
Your Analytics Is Living in the Past: A Case for Data Mirror

I am really curious about this new feature in CJA. So I tried to pinpoint exactly how it would help a business based ...

CJA Adobe Analytics
6 min
✂️
Stop Always Using the Segment Builder First

I think most Analytics users tend to create sequences and logic by starting in an empty segment builder. Like a prima...

Adobe Analytics CJA Field Notes
7 min
🔍
Webtracking Explained: How Does a Click on Your Website Become a Number in Analytics?

Webtracking and Analytics has existed for a very long time. And I am not even sure if it has become more or less comp...

Adobe Analytics CJA
7 min
📊
The Pareto Principle in Adobe Analytics: When Workspace Wasn't Enough

I like the idea of the Pareto Principle and its simplicity.

CJA AEP
20 min
👤
It starts with the Person: Why CJA Connection Setup Is A Business Decision

The question behind every analytics project

CJA AEP Field Notes
5 min
From Pages to Events: Why Your Data Layer Needs to Think Like a User

When someone goes through checkout, they’re not thinking “I’m on the delivery page.” They’re thinking “I want home de...

CJA
5 min
🎯
Your Best-Performing Metric Might Be Your Worst

High clicks. Low bounce rate. Must be working.

CJA
5 min
🗺️
Did You Lose the Conversion, or Just Lose Sight of It?

I had a hunch that our funnel was lying to us. Not maliciously. Just quietly, by not knowing where to look.

CJA
6 min
🔗
How CJA Connections Actually Work

How does Customer Journey Analytics connection setup work? And can you already report on unique people across dataset...