About the diary

Just a girl trying to understand:
what’s going on.

data/diary is a small, blog about Adobe's analytics universe and specifically Customer Journey Analytics (CJA) and the Adobe Experience Platform (AEP).

I don’t see myself as the technical expert in the room, and I definitely don’t have all the answers. But I do enjoy breaking down what I learn about CJA, AEP, and analytics into something a little more understandable, practical, and hopefully fun to read. It’s also a way for me to become better at communicating these things.

This is mostly a place for documenting lessons, ideas, confusion, and discoveries along the way in case it helps someone else trying to make sense of it too.

So feel free to share your thoughts and perspectives. I genuinely love learning from other people in the space.

and BTW, I have created this website to have a free format for my posts. For me it is just more fun that way. Read about how I created it here. Here’s a sneak: Claude was 100% involved in the setup.¯\_(ツ)_/¯

And before you leave! if you want to chat or say hi or whateverr, you can find me on LinkedIn 🤙