Two analytics nerds,
one shared trauma:
implementing AEP.

data/diary is a small, opinionated blog about Adobe's analytics universe — specifically Customer Journey Analytics (CJA) and the Adobe Experience Platform (AEP). We write the posts we wish existed when we first got handed a sandbox and a vague mandate to "modernise the data layer."

The vibe is simple: friendly, hands-on, and just quirky enough to keep you awake on the third dataset of the day.

We don't sell consulting. We don't have a course. We do have strong feelings about identity stitching.