Issue 014 · Spring 2026

Adobe CJA
& AEP,
explained like
a human.

A quirky, hands-on field guide to Customer Journey Analytics and the Adobe Experience Platform. Less acronym soup, more "ohhh, that's what schemas do."

start reading → who's writing this?
Today's mood
"What do you mean my XDM field is in the wrong namespace??"
debugging at 11pm
§01 — Latest

Fresh off the dataset.

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Field Notes 4 min
🗂️
Field Notes: Dashboard Debt

We talk about technical debt in code. We don’t talk about it enough in dashboards.

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AEP 8 min
🗺️
AEP Schema Design: Getting Identity Map Right

The identity map in Adobe Experience Platform is one of those things you configure once, get slightly wrong, and then...

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CJA 6 min
⚙️
CJA Derived Fields: Regex Replace in Practice

Derived fields in Customer Journey Analytics are one of those features that sound straightforward until you’re starin...

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