Issue 014 · Spring 2026
Adobe CJA
Adobe CJA
& AEP,
explained
like
a human.
A quirky, hands-on field guide to Customer Journey Analytics and the Adobe Experience Platform. Less acronym soup, more "ohhh, that's what schemas do."
Today's mood
"What do you mean my XDM field is in the wrong namespace??"
debugging at 11pm
§01 — Latest
Fresh off the dataset.
Field Notes
4 min
🗂️
Field Notes: Dashboard Debt
We talk about technical debt in code. We don’t talk about it enough in dashboards.
AEP
8 min
🗺️
AEP Schema Design: Getting Identity Map Right
The identity map in Adobe Experience Platform is one of those things you configure once, get slightly wrong, and then...
CJA
6 min
⚙️
CJA Derived Fields: Regex Replace in Practice
Derived fields in Customer Journey Analytics are one of those features that sound straightforward until you’re starin...