Issue 014 · Spring 2026
Adobe CJA
& AEP,
Adobe CJA
& AEP,
in the
real world
A hands-on blog about Customer Journey Analytics and the Adobe Experience Platform. Field notes and real-world lessons from CJA and AEP, focused on making complex concepts practical, understandable, and worth exploring.
Today's mood
"What does stitching even mean?"
still figuring it out
Yesterday's mood
"Why does this lookup dataset have 3 million rows??"
debuggin at 11pm
§01 — Latest
Fresh off the dataset.
10 min
📡
What Google searches tell your sales channels... 3 weeks early
I think you can come up a bunch of nice activities to spend your precious weekend on. Go on a hike, visit an old frie...
9 min
🪞
Your Analytics Is Living in the Past: A Case for Data Mirror
I am really curious about this new feature in CJA. So I tried to pinpoint exactly how it would help a business based ...
6 min
✂️
Stop Always Using the Segment Builder First
I think most Analytics users tend to create sequences and logic by starting in an empty segment builder. Like a prima...