Issue 014 · Spring 2026

Adobe CJA & AEP,
in the real world

A hands-on blog about Customer Journey Analytics and the Adobe Experience Platform. Field notes and real-world lessons from CJA and AEP, focused on making complex concepts practical, understandable, and worth exploring.

start reading → who's writing this?
Today's mood
"What does stitching even mean?"
still figuring it out
Yesterday's mood
"Why does this lookup dataset have 3 million rows??"
debuggin at 11pm
§01 — Latest

Fresh off the dataset.

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CJAField Notes
6 min
♾️
To Infinity and Beyond: Fixing Percent Change in CJA

You know the table. Products down the side. Orders in one column, percent change against last period in the next. Con...

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Field Notes
10 min
🔍
The Power of the Browser DevTool

When I test-run an A/B test in Adobe Target, there are times where I can’t see anything being rendered, even though e...

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Adobe AnalyticsCJA
8 min
🛒
We Just Got The Sub-Event Scope in CJA

I’m genuinely excited about the new sub-event analysis capability in CJA. It’s already become something I include by ...

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